Well, with the advent of giclée printing it has made me out to be a liar. With this modern printing process you can now have as little as one copy or five or fifty or whatever you like and if you want to have some more later, you can, and there are no massive set up charges. Couldn't be simpler and saves a lot of explaining.
Now if have been wondering if I had some sort of fit when typing the title, well no, it is the phonetic spelling of the word
giclée (pronounced zhee-klay) which was first coined in 1991 and comes from the French word gicleur meaning nozzle and the verb form gicler meaning to squirt or spray. Somehow sounds a bit sexier than squirt, doesn't it?
It reminded me of Kay Burley on Sky News during the tragic events in Paris recently whilst reporting live. Having been in embedded there for a few days she handed over to her colleague Joey Jones but slipping in to some faux French accent she announced him as Zhoway Zheunes! Shades of 'Allo 'Allo, I think!
Anyway, where was I? Yes, giclée printing is basically inkjet printing, much like your desk top printer, but a lot more sophisticated and expensive! It lays down fine droplets of ink from up to 8 different colour cartridges based on CMYK on a choice of papers and canvas. It is a continuous tone image as opposed to the half tone image with litho printing which means some reproductions are almost indistinguishable from the original, truly amazing! We can print anything up to 24" wide by virtually any length. Perfect for artists and photographers wanting to produce copies of their work at an economical price.
So, listen very carefully, I shall say 'zis only once! If you want some copies of your Fallen Madonna with the Big Boobies you now know where to go. Good moaning.